Women business owners are not all that common in the business aspect of the recreational marijuana industry, but they are so incredibly important to the movement. Women are pioneering unique energy and ideas in the local cannabis industry. They are able to access hemp banking to keep their businesses financially stable and correct. So many memorable details exist because a woman thought of them and brought them to life. From packaging to how a business is run, women are masterminds in the industry. International Women’s Month is coming to a close, so what better time to recognize some women business owners in the marijuana industry and all that they are doing to make it better?
If you think about it, women belong in the industry. Female marijuana plants are the most prized of the lot, and according to Tara Green with Ganja Goddess, this makes women a natural and necessary addition to the growing and selling processes. Women also bring feminine energy to all aspects of the marijuana business, and their presence is growing along with the blossoming industry. Women’s roles and energy throughout history translate into the impact that women have on marijuana today. Getting into the marijuana business can be very lucrative, from marijuana seeds for sale to marijuana edibles, there are many different ways your business can garner a profit in this sector and bringing women into this makes it more inclusive for all to take part.
Even if you are not a history buff, women’s roles in past societies are evident. Take, for example, video games. When your character visits a mysterious, yet powerful healer, the healer is often a woman. This is no coincidence. When asked to describe the energy that women bring to the industry, Tara links women’s influence in the industry to their healing nature. Women have an amazing ability to tune into healing methods that influence the body and mind in positive ways. So, it is only natural that women would understand, and be very good at, fine-tuning processes and strands to better help consumers. This energy also helps women to be drawn to each other, which aids in marketing and other consumer relations.
Women do not purchase or consume cannabis as often as men do. However, this statistic will likely change at some point in the future due to women’s growing involvement in the business. and from their intent to market to women specifically. Much of this involvement and marketing is noticeable, like with packaging. For example, The Goodship Company, which is run by Jody Hall, features gold hot air balloons and Viking ships on its edibles’ packaging. This in itself is appealing to women because it brings an elegant, yet hip flair to the logo. This approach is inviting and the fact that the company is run by a woman is instantly relatable for women.
Tara emphasized the profoundly positive influence that marijuana has on the life of women. It improves women’s quality of life, from intimacy to concentration. There are so many positives that including cannabis in everyday life just makes sense. .
Women’s involvement in the industry is certainly changing the course of marijuana in Seattle, for the better. The feminine edge is a very welcome addition and will do much more than just make the packaging more soft or elegant. It is and will continue to change the way that marijuana is grown, cared for and sold. It will change the main demographic of smokers from predominantly men to an equal ratio of men and women. Women are amazing and to see them become such key players in Seattle’s cannabis industry is seeing an important part of history in the making.
Be sure to thank the next woman you see who is involved in a marijuana business. Not only would she appreciate it, she deserves it!