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Marijuana Branding: Identity of an Industry

June 5, 2014 By Manic Conrad

marijuana logo branding t shirt design

The Seattle recreational marijuana industry is barely even born, and we’re starting to see a trend that we like. It seems, every new company we learn about, has branded itself thoughtfully and well. Which is really great news for the consumer and industry! If you’ve got a marijuana company that’s looking to expand its brand, you may want to focus a bit more on things like a good website. And the first step of this is finding a good and cheap cpanel hosting provider, as this can make creating a good website much more easy. There are loads of other types of web hosting providers that you can get though, you just have to find the right one for you. So this might mean that you have to check out a company such as HostiServer (you can visit their website here at www.hostiserver.com).

We decided to gather some of favorite logo, packaging, website, interior, app, and t-shirt designs, so you may sample this trend. Enjoy!

Mirth Provisions: Logo design, packaging design, and website design

Mirth Provisions, is on the verge of releasing ‘Legal,’ a line of cannabis infused sodas and cold brews. These beverages will be sold in recreational marijuana retail shops in Seattle and the rest of the state.

We were so thrilled with the obvious effort of branding the company and beverages, I wasted no time picking up the phone and dialing their number. Who was I going to talk to? What was I going to say? I didn’t know and quite frankly, I didn’t care. I just wanted to reach someone affiliated with the company and I figured my mouth would start moving once someone picked up.

According to Adam Stites, CEO, the ‘company and beverages were branded by a significant agency out of Portland, Oregon.’ Stites also informed me, ‘the agency wishes to remain anonymous for the time being.’

Which is understandable. Marijuana used to be so taboo, and among some geographical locations and audiences, it still is. Maybe the agency has a client that would disapprove, if they new the agency is affiliated with a cannabis company?

Myrth Provisions logo
Legal cannabis infused sodas and cold brews by Myrth Provisions

As far as the branding goes, we absolutely love the “sleepwalking stoned” squirrel logo, the “We the People” manifesto on the website, and the warm bottle design printed right on the glass.

The Amsterdam Exchange: Logo design and interior design

We have been following The Amsterdam Exchange ever since we discovered this ambitious project in April, well before they opened their doors to the medical and recreational marijuana crowd. Since then, Jessica Mills (manager), Jewelz Hawkins (artist), Caleb Dykstra (graffiti artist) and Leah Hatcher (public relations), have been working day and night to make this dream a reality.

According to Mills, the simple yet effective logo is ‘designed by a freelance graphic designer.’ It would look brilliant on personalised t-shirts (see the Imprint website) and other branding materials as well, which is one of the most important qualities a logo must have. An “A” doubles as the first letter of the business name (Amsterdam) and the body of a windmill, which is iconic of the Dutch city. The letter “X” completes the windmill, and represents the second word of the business name (eXchange). Mills is especially happy and proud, they have a marijuana logo that doesn’t feature a cannabis leaf, which is very common among logos in this industry (yes, we are guilty!). This also follows the website designs that we buy this drug on. There are so many templates on SMAR7 Bundle Upsell that are tailor-made to suit this clientele.

the amsterdam exchange seattle logo

Mr. Hawkins is responsible for the beautiful Amsterdam themed murals inside ‘The Exchange.’ Canals and bridges combined with an abstract flair, cover the walls in the smoke lounge on the first floor; while traditional canal houses wrap around and negotiate large mirrors, in the main room, on the 2nd floor. Street art and graffiti, which is common in urban areas of Amsterdam, accent the outside area.

the-amsterdam-exchange-seattle-mural

the amsterdam exchange outside

The Aloha Cannabis Club: Logo design

In a really big nutshell, The Aloha Cannabis Club is: “Seattle’s Premier Cannabis Club, Private Social and Adventure Club, CannCierge Services, and only PotShare Community.” According to this ambitious crew, who is busy readying their website for a launch in the near future, expect something ‘different than what’s already out there and fun!’

the aloha cannabis club logo

If their business model comes anywhere close to the amount of aloha spirit their marijuana logo design emits, looks like we will be joining a beach club this summer! We especially like the subtle inclusion of the marijuana leaf, which helps communicate the industry. Looking forward to more details about this cannabis club. Hopefully sandals are a requirement!

Cannabis Company: Logo design

Pete O’Neil and his team of investors, submitted 3 applications for 3 different cities – including Seattle – in hopes of securing a recreational marijuana retail license in the State of Washington. Despite being unsuccessful, after the marijuana lottery winners were announced, the team purchased a license from a lottery winner, for the city of Bremerton. We are very happy to see Pete and his team land a license as he continues to pursuit his dream of opening a recreational marijuana store.

C&C cannabis company

Business Journal Photo by Karen Ducey

The Cannabis Company is another example of a beautifully designed logo. The “C&C” pays homage to hollywood weed icons Cheech & Chong, while also representing the first letters of the recreational weed shop.

Canary: Logo design, website design, mobile app interface design

So simple and modern. This is the best way we can describe the logo, website, and interface of the upcoming cannabis delivery app developed by University of Washington students. And simple is all we really can ask for when navigating a website, or fumbling through a mobile app, right?

canary cannabis delivery logo

canary marijuana delivery website

The branding for Canary is yet another example of cannabis-less design. In fact, the only real reference to marijuana is in the color palette.

Winterlife Cooperative: Logo and packaging design

Winterlife Cooperative marijuana delivery service in Seattle is another business which uses the green natural surroundings of Washington State as branding reference. Not only do the cannabis delivery drivers us names of critters as pseudo names, but they also donate proceeds to South Sound Critter care which helps down and out critters.

winterlife cooperative packaging design

We like how the bright colors of the marijuana strains names contrasted against the earthy and natural looking packaging labels.

Leafly: Logo design, website design, mobile app design and t shirt design

Last but not least, the winners of the 2014 Geek Awards: Leafly!

Privateer Holdings, a private equity firm, has an assortment of marijuana businesses in their portfolio including this social superstar. Leafly has made periodic tables fun again – or maybe fun for the first time? Privateer may need to consult with a legal firm at some point if there are specific legal private equity requirements. They can find more info over at the sidley website if they are not currently represented.

Their website and app allows one to explore more than 700 strains of marijuana, and find the closest medical marijuana dispensary or recreational pot shop, that carries the strain of choice. Users are encouraged to rate the strains of marijuana as well as the marijuana shops.

leafly design

leafly app design

leafly t shirt design

We absolutely love the retro 70’s feel of the color palette, and the simple interface of the Leafly app. The periodic tiles translate nicely to refreshingly simple, t-shirt designs, boasting your favorite marijuana strains.

Filed Under: Recreational Marijuana Seattle Tagged With: aloha cannabis club, branding, canary, leafly, Marijuana Logo Design, mirth provisions, the amsterdam exchange, Website & Packaging Design

The Amsterdam Exchange Marijuana Night Club Presents: Dirty Harry TONIGHT!

May 30, 2014 By Manic Conrad

the amsterdam nightclub

UPDATE: Unfortunately The Amsterdam Exchange marijuana farmers market and cannabis night club is no longer around. Keep your eyes open for any marijuana bars and lounges that open in the future.

Hope you don’t have plans tonight. If you do, you might want to cancel them or bring your friends along! For the 3rd week in a row, The Amsterdam Exchange is opening up their doors to the recreational marijuana crowd. If you are 21 years and older, and can prove it with a valid I.D, then you are welcome to pay the 10 dollar admission and enjoy your weed and live entertainment!

Doors open at 9pm and the cannabis night club will last until midnight. The #1 DJ host in Seattle, Dirty Harry, along with BingX and DJ Limbliftr and others will fill the club with some good musical vibes. there will be non cannabis infused snacks to keep the munchies at bay. As always, bring your own bud.

Say hi, and give Leah Hatcher and Jessica Mills a high five, because they are the ones responsible for giving you and the rest of Seattle its’ first recreational marijuana night club.  Yes, it’s true. They shall go down in the history books as one of the pioneers..

CLICK HERE for more information about the marijuana night club event at The Amsterdam Exchange!

 

Filed Under: Entertainment Tagged With: jessica mills, leah hatcher, marijuana bars, Marijuana Night Club, seattle, the amsterdam exchange

Folk Life After Party This Friday! Ages 21+

May 20, 2014 By Manic Conrad

When I met with Jessica Mills a couple weeks ago, I could have sworn that she said they were 45 days away from opening the Amsterdam Exchange for the recreational crowd. But it appears to me that it was a flat out lie! If that’s the case, this is one lie I can live with…

For the 2nd Friday in a row, The Amsterdam Exchange will have a party geared towards the recreational marijuana crowd. That’s right! If you are 21 years of age or older, and can prove that at the door, then 10 bucks gets you in. Don’t forget, BYOB (Bring Your Own Bud). This time, it’s the Folk Life After Party featuring live music from BingX and Limblifter and potentially even some live Scottish bands also. Doors open at 9pm and the after party lasts until midnight. So mark your calendar for: Friday, May 23rd.

If you have not checked out The Amsterdam Exchange yet – you must. Just imagine Amsterdam in Seattle. The Have a Heart medical marijuana dispensaries are behind this production. They have always done a pretty good job of bringing the Amsterdam coffeeshop look and feel into their dispensaries.

During parties and recreational events, the upstairs – just like magic – turns into a nightclub. An area is set aside for live music, in front of a mural backdrop of Amsterdam canal houses. There is also a dab bar.

Downstairs, you will find a lounge where you can simply chill and smoke.

Here is your chance Seattle. Almost 2 years ago we legalized marijuana, and now you have a perfect opportunity to hang out, smoke, and listen to some live music! Off of your arse and go! Carpool, catch the bus, find a horse – whatever it takes – just go and live a little!

For more information, check out The Amsterdam Exchange website.

the-amsterdam-exchange-folk-life-party

Filed Under: Entertainment, Marijuana News Tagged With: folk life after party, jessica mills, Lake City, seattle, the amsterdam exchange

Get Ready For Amsterdam in Seattle

May 15, 2014 By Manic Conrad

UPDATE: Unfortunately, the Amsterdam Exchange Night Club is now closed. Stay tuned for any marijuana lounges or bars that may open in the future.

 

We hinted about The Amsterdam Exchange NightClub here, wrote about the Farmers Market here and nightclub here, and just recently, wrote about the combustion party here to celebrate the grand opening. You can say we are just a little bit excited about this project…

And to make everyone’s Thursday that much better, along with the very fine weather, we have updates on The Amsterdam Exchange Famers Market and NightClub. One day before the grand opening party and two days before the official grand opening of the Farmers Market.

First of all, you were introduced to Jessica Mills, the one in charge yesterday. So, today, let’s give a warm welcome to her PR “go to” person, Leah Hatcher. She is one in charge of the social networking and promoting side of things. Leah has informed me that anyone over the age of 21 may attend the Combustion party after 10:30pm. How cool is that?!

With two days until the official opening of The Amsterdam Exchange Farmers Market, we now have some updated photos. These photos were collected within the last week so they are actually further along right now – especially with the opening right around the corner. Without further adieu, for your viewing pleasure:

the-amsterdam-exchange-mural-3

the-amsterdam-exchange-mural

the-amsterdam-exchange-mural-2

 

Filed Under: Entertainment, Marijuana News Tagged With: jessica mills, jewelz hawkins, leah hatcher, seattle, the amsterdam exchange

Party Time! Combustion Party At The Amsterdam Exchange

May 13, 2014 By Manic Conrad

UPDATE: Unfortunately, the Amsterdam Exchange marijuana farmers market is now closed. Check here in the future for marijuana lounges and bars.

 

You do not want to miss this. The Amsterdam Exchange Farmers Market will have its grand opening on May 17 at 10am, and to celebrate, they are throwing a party the night before!

From 8pm to whenever, on May 16, expect music, meds, and more. You are encouraged to bring your own glass and dabs to the Amsterdam Exchange’s Dab Station where fire tenders can assist you with a light and show off your rig.

For your listening pleasure, here are the musical acts that will perform at the party.

  • Magesty
  • Dee Lyle
  • Dexter
  • Taane JR
  • Kwabe Macntaj
  • Gran Rapids
  • DJ Jay Battle
  • Mystic Arrows

If you do not know anything about The Amsterdam Exchange, or you just want a refresher, check out the article we posted last week. I met with Jessica Mills, the one in charge of making this production happen, and I can assure you they are creating something special!

The Amsterdam Exchange Combustion Party is only for medical marijuana patients only. If you are not a mmj patient, don’t fret, as The Amsterdam Exchange plans on hosting a recreational marijuana night club in the future. We will keep you up to date.

For more information about the party, or the farmers market, check out their website.

Are you a mmj patient and going to attend the party? Or are you looking forward to the recreational marijuana night club?

Filed Under: Entertainment, Marijuana News Tagged With: combustion party, Marijuana Night Club, the amsterdam exchange

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